Privacy Policy

Last Updated: 12th September 2023


At SaddleTravel, your privacy is our priority. This Privacy Policy is intended to describe how we collect, use, and handle your personal data in compliance with data protection laws in the United Kingdom, United States, Ireland, Sweden, Norway, Denmark, Switzerland, France, Belgium, and Luxembourg.


By signing up for our newsletter, you consent to the collection and use of your personal data as outlined in this Privacy Policy.


Information We Collect


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as โ€œDevice Information.โ€


We collect Device Information using the following technologies:


ย ย ย ย – โ€œCookiesโ€ are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

ย ย ย ย – โ€œLog filesโ€ track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

ย ย ย ย – โ€œWeb beacons,โ€ โ€œtags,โ€ and โ€œpixelsโ€ are electronic files used to record information about how you browse the Site.

ย ย 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number.ย  We refer to this information as โ€œOrder Information.โ€


When we talk about โ€œPersonal Informationโ€ in this Privacy Policy, we are talking both about Device Information and Order Information.


For the purpose of our newsletter, we collect your email address and your first name. This information is necessary to provide you with timely updates, offers, and other promotional materials related to our services.


How We Use the Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, providing you with invoices and/or order confirmations).ย  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


Your email address may be used to:

  • Send you newsletters, updates, marketing offers, and promotional content.
  • Improve our products and services.
  • Conduct market research and analytics.


Legal Basis for Processing

United Kingdom: Compliant with the Data Protection Act 2018 and the UK GDPR.

United States: In compliance with the Federal Trade Commission guidelines on the privacy of consumer information.

Ireland: Aligned with the Data Protection Act 2018 and the GDPR.

Sweden, Norway, Denmark: In line with the EU General Data Protection Regulation (GDPR) and local legislation.

Switzerland: In compliance with the Federal Act on Data Protection (FADP).

France, Belgium, Luxembourg: In compliance with the EU General Data Protection Regulation (GDPR) and relevant national laws.

Your consent serves as the legal basis for the processing of your data.


How We Share Information

We do not sell or rent your email addresses to third parties.ย 

We may share your information with third-party service providers strictly for the purpose of sending newsletters or for analytics. These service providers are obligated to protect your information and are not allowed to use it for any other purpose.


We share your Personal Information with third parties to help us use your Personal Information, as described above.

For instance, we use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:ยย ย 

You can also opt-out of Google Analytics here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiativeโ€™s (โ€œNAIโ€) educational page at



Please note that we do not alter our Siteโ€™s data collection and use practices when we see a Do Not Track signal from your browser.



The Site is not intended for children.


Security Measures

We have implemented appropriate security measures to protect your information from unauthorized access, loss, misuse, or alteration.


Data Retention

Your email address will be retained for as long as necessary for the purposes outlined in this Privacy Policy or as required by applicable laws.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


Your Rights

You have the right to:

  • Request access to your personal data.
  • Request correction or deletion of your data.
  • Object to the use of your data.
  • Withdraw your consent at any time, without affecting the legality of processing based on the consent before its withdrawal.


You can exercise these rights by contacting us at


Updates to this Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page and, if significant, notified to you via email.


Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at: Limited

5 Brayford Square, London, E1 0SG, United Kingdom – CN: 05411320

0044 1497 888 228


This Privacy Policy was created in accordance with legal requirements and standards applicable in the United Kingdom, United States, Ireland, Sweden, Norway, Denmark, Switzerland, France, Belgium, and Luxembourg.


By subscribing to our newsletter, you agree to comply with and be bound by this Privacy Policy.